GDPR and DSGVO for email marketing
Doing email properly in the EU starts with permission. These articles explain consent, double opt-in, the new rules on open tracking and how to handle unsubscribes, in plain terms. They're a practical guide, not legal advice.
Email open tracking needs consent in the EU: what France and Italy's new rules mean for you
Measuring who opens your emails generally needs consent everywhere in the EU. In 2026, France's CNIL and Italy's Garante set out the details and deadlines. Here's what changed, the timelines, and what to do about your list.
GDPR & DSGVODouble opt-in explained: why every subscriber we add confirms first
Double opt-in (DOI) means every new subscriber confirms their sign-up by email before they join your list. Here's how it works, why the GDPR and DSGVO make it the safe choice, and why we use it for every client.
GDPR & DSGVOGDPR and email marketing: a plain-language guide to consent
Who can you email, what counts as permission, and what every marketing email needs under EU rules. A practical guide for small businesses, without the legalese.
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